360 Brand Campaign: Fossil
The challenge was to create a holiday season marketing campaign in July. In way of celebrating American travel and the vast opportunities of storytelling, at Fossil we choose Aspen, Colorado giving the texture of the holiday spirit and community of friends and family promoting gifting for the season. This campaign reached global markets including 400+ stores with POS, OOH, TV, direct-mail, catalog, print and digital banners. Directed by Daniel Riera. #CreativeDirector Stephen Dunn.
My role was the Associate Creative Director and Art Director
Role Associate Creative Director
For #360, #brand, #artdirector