360 Brand Campaign: NYC Ballet
The challenge of the NYC Ballet was to create a marketing campaign and develop new audiences in a a younger demographic, while maintaining the traditionalists. My response to this was to create and evoke a sense of urgency while maintaining class and integrity to the brand. We developed “There is Only Now” as the campaign headline which is also a quote by NYC Ballet founder George Balanchine. #Photography #PeterLindbergh. #GraphicDesigner Zoe Bortz.
My role was the creative director and art director
Role Creative Direction
For #branding, #digital, #video, #360
Type TV, Print, OOH, Direct Mail, Digital, Social
Guy Lesser Co-Creative Director, Copywriter