Social Media Content + Experience Design: The Nutcracker
As a way of creating a new buzz around our key sponsor Travelers, we developed a pitch to present. In a pitch, we developed ideas for an activation for the Nutcracker ballet. The concept was to immerse the public with walkable art, gifting accessibility to everyone to compliment the already existing marketing efforts for this ballet. Giving just a taste of what is inside and on-stage. OOH, Direct Mail, Digital and Social Media.
My role was the Creative Director and Product Designer
Role Creative Director
For New York City Ballet