Creative Director + Designer


Social Media Content + Experience Design: The Nutcracker

As a way of creating a new buzz around our key sponsor Travelers, we developed a pitch to present. In a pitch, we developed ideas for an activation for the Nutcracker ballet. The concept was to immerse the public with walkable art, gifting accessibility to everyone to compliment the already existing marketing efforts for this ballet. Giving just a taste of what is inside and on-stage. OOH, Direct Mail, Digital and Social Media.

My role was the Creative Director and Product Designer

  • Role Creative Director

  • For New York City Ballet

  • Type OOH

Up Next:

Product Design: Haunt