Digital Re-Brand: NYC Ballet
The objective was to re-envision and modernize the NYC Ballet digital ecosystem. In partnership with product management and an external marketing agency, we redesigned and re-launched a digital platform for e-commerce, social media, digital content, advertising and brand communications. My role was to lead the art direction and design and bring a wholistic vision and modernity to the digital platforms to speak to a new demographic targeting younger audiences to drive awareness and sales to the ballet.
My role was Art/Creative Director & Product Designer
Role Product Designer, Creative Director
For New York City Ballet