RICKY KIM

Creative Director + Designer

RICKY KIM

Brand Campaign: Fossil

The challenge was to create a marketing campaign to showcase feature products that Fossil would release into their 500 retail stores. As an ongoing series of campaigns – we choose Big Sur California to tell the story of travel, effortless style and carefree looks. Photography by Lachlan Bailey + styling by Clare Richardson. My role was to create a compelling story around the road trip.

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360 Brand Campaign: Fossil