RICKY KIM

Creative Director + Designer

RICKY KIM

Product Design: NYC Ballet

The challenge was to create brand awareness about ballet connoting an emotion tied to the “Escape. Explore. Embrace.” campaign – channeling the emotions when you experience ballet.

We seized an opportunity to utilize our targeted audience and social channels and asked: Share your story and to join a community of ballet. How has ballet effected your life? We created a mobile app, where users posted a graphic overlaying a picture of themselves along with a reason on how they “Escape, Explore, or Embrace”, #WithBallet.

My role was the Product Designer and Art Director

Mobile App Screen 1 to 3


  • For #productdesign

Up Next:

Product Launch: HOURGLASS