Creative Director + Designer


Product Experience Design: Hourglass

The client challenge was two fold: create a product launch around ‘Caution’ mascara and bring brand awareness in the crowded and competitive beauty vertical. My role was to provide design direction and support for the execution this experiential project in a high-impact at the Los Angeles Beauty Con. This event hosted over 30,000 attendees and distribution of 10,000 samples of the new product. This launch event resulted in the no. 1 selling mascara on Sephora.com for one week straight.

My role was the Design Director

  • For #experience, #design, #artdirector

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