360 Brand Campaign: PUMA x NYC Ballet
The challenge was to find and partner a marketing campaign to fully integrate product two brands: PUMA x NYC Ballet. The concept was a quote by NYC Ballet founder George Balanchine, “First Comes Sweat, Then Comes Beauty”. My role was to develop a creative concept and secure a sponsorship, creating the 1st ever sports campaign with NYC Ballet featuring them as athletes.
My role was the Art and Creative Director
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