Creative Director + Designer


Package Design: HOURGLASS

The opportunity was to create a package and art direction for the new ‘Confession’ mascara product. This product launch was specifically targeted to mainland China. Strategy indicated that personalization and a grand gesture would be optimal for sales. I presented a solution that sold both new colors of mascara in one cohesive box. Also giving prominence to the heart shape for a Valentines day launch.

My role was Product Designer and Art Director

  • For #productdesign, #artdirector

Up Next:

360 Brand Campaign: NYC Ballet