Package Design: HOURGLASS
The opportunity was to create a package and art direction for the new ‘Confession’ mascara product. This product launch was specifically targeted to mainland China. Strategy indicated that personalization and a grand gesture would be optimal for sales. I presented a solution that sold both new colors of mascara in one cohesive box. Also giving prominence to the heart shape for a Valentines day launch.
My role was Product Designer and Art Director
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